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GOOGLE LAUNCHES ‘KEEP’ NOTE-TAKING APP

After the tech community hinted at the new service, Google officially announced its newest service: Google Keep. …

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WAR STORIES IN A POST-IRAQ ERA

Ten years ago and just one day after my thirteenth birthday, The U.S. stood in opposition of …

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NETFLIX GOES SOCIAL… FINALLY

After arduous political delays, Netflix will begin rolling out Facebook integration for all users in the next …

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TWITTER LAUNCHES ADS API

Twitter announced Wednesday (2/20) its new Ads API along with the first five partner integrations for the …

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INSTAGRAM LAUNCHES WEB PROFILES

After much demand and anticipation, Instagram debuted its new web profiles on November 5 to a select …

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TAKE A GOOGLE FIELD TRIP

  Google’s latest geo-social discovery app promises to show you the “cool, unique, and hidden treasures around …

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THREE THINGS I LEARNED AT SXSW 2012

There comes a time each and every year when a small city in the heart of Texas …

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MELLOW JOHNNY’S BIKE SHOP

For my capstone advertising course, I worked with a team of students in The Armoury to create a …

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KLEENEX HAND TOWELS

  Kleenex Hand Towels was having a hard time marketing itself to moms who saw it as …

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AUTOMAKERS CHANGING THEIR TUNES

Ad metric reports from Ace Metrix show that the bows and frills of gifting a luxury vehicle …

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GILLETTE PRO-GLIDE GOLD EDITION

During Summer 2011, I collaborated with a talented team of interns at Carat USA’s New York offices …

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PLANTERS PEANUTS

In the Spring of 2011, I worked with a team of media students and MV42˚ to create …

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MONSTER.COM

Monster helps millions of Americans “build a career” – or so they say. So many users feel …

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AMERICAN EXPRESS ZYNC

During the summer of 2010, I collaborated with the digital creative team at Digitas to develop the interactive …

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THE HYPE ABOUT KLOUT

Alright, so I’ll admit I love a good social media “metric” as much as the next person …

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EQUALITY CALIFORNIA (EQCA)

After the Prop 8 ruling that banned same-sex marriages in the state of California, Equality California had to …

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THE TRUTH ABOUT T.V. RATINGS

The practice of measuring television audiences by the number of 18- to 49-year-olds they contain is simply …

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GCC | GREAT CLOTHING COMPANY

During the Summer of 2010, the intern associates at tri-state Digitas offices were paired together to pitch a …

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PEPSICO SUPERBOWL POV

In the Spring of 2011, I worked with a team of media students to evaluate PepsiCo’s 2011 …

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DUDE, DOES THIS MAKE MY BUTT LOOK BIG?

  I wanted to use this post as an homage to the media’s obsession with bromantic advertising. …

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THE KOOPLES

Offering that perfect match, and finding the happy medium forboth sexes, The Kooples is a brand that …

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SADIE

This is my dog, Sadie. She’s a one-year-old Heeler Lab, and if you give her the chance …