GOOGLE LAUNCHES ‘KEEP’ NOTE-TAKING APP
After the tech community hinted at the new service, Google officially announced its newest service: Google Keep. …
WAR STORIES IN A POST-IRAQ ERA
Ten years ago and just one day after my thirteenth birthday, The U.S. stood in opposition of …
NETFLIX GOES SOCIAL… FINALLY
After arduous political delays, Netflix will begin rolling out Facebook integration for all users in the next …
TWITTER LAUNCHES ADS API
Twitter announced Wednesday (2/20) its new Ads API along with the first five partner integrations for the …
INSTAGRAM LAUNCHES WEB PROFILES
After much demand and anticipation, Instagram debuted its new web profiles on November 5 to a select …
TAKE A GOOGLE FIELD TRIP
Google’s latest geo-social discovery app promises to show you the “cool, unique, and hidden treasures around …
THREE THINGS I LEARNED AT SXSW 2012
There comes a time each and every year when a small city in the heart of Texas …
MELLOW JOHNNY’S BIKE SHOP
For my capstone advertising course, I worked with a team of students in The Armoury to create a …
KLEENEX HAND TOWELS
Kleenex Hand Towels was having a hard time marketing itself to moms who saw it as …
AUTOMAKERS CHANGING THEIR TUNES
Ad metric reports from Ace Metrix show that the bows and frills of gifting a luxury vehicle …
GILLETTE PRO-GLIDE GOLD EDITION
During Summer 2011, I collaborated with a talented team of interns at Carat USA’s New York offices …
PLANTERS PEANUTS
In the Spring of 2011, I worked with a team of media students and MV42˚ to create …
MONSTER.COM
Monster helps millions of Americans “build a career” – or so they say. So many users feel …
AMERICAN EXPRESS ZYNC
During the summer of 2010, I collaborated with the digital creative team at Digitas to develop the interactive …
THE HYPE ABOUT KLOUT
Alright, so I’ll admit I love a good social media “metric” as much as the next person …
EQUALITY CALIFORNIA (EQCA)
After the Prop 8 ruling that banned same-sex marriages in the state of California, Equality California had to …
THE TRUTH ABOUT T.V. RATINGS
The practice of measuring television audiences by the number of 18- to 49-year-olds they contain is simply …
GCC | GREAT CLOTHING COMPANY
During the Summer of 2010, the intern associates at tri-state Digitas offices were paired together to pitch a …
PEPSICO SUPERBOWL POV
In the Spring of 2011, I worked with a team of media students to evaluate PepsiCo’s 2011 …
DUDE, DOES THIS MAKE MY BUTT LOOK BIG?
I wanted to use this post as an homage to the media’s obsession with bromantic advertising. …
THE KOOPLES
Offering that perfect match, and finding the happy medium forboth sexes, The Kooples is a brand that …
